- Internet Marketing Made Easy
- customer feedback
- past customer interactions
- people who bought
- online survey
- phone calls
- email interaction
- people who did not buy
- server log files
- learn what you already rank for
- find common core keywords
- find common modifiers
- find keywords with limited competition relative to their value
- analytics
- conversion tracking

- keywords & the buying cycle
- what keywords convert poorly
- words with another meaning
- words with no commercial intent
- valuable modifiers

- bad modifiers (ie: free, cheap)
- market research
- paid search campaigns
- keyword research tools

- competitive research tools
- trends
- news
- subscribe to Google News RSS feeds for searches
- read top industry news channels
- blogs
- subscribe to RSS feeds for searches
- read top industry blogs
- industry research
- search
- retail
- web design
- logo design
- photos
- templates
- web designers
- forums and freelance sites
- recommendations from friends
- design software
- content management systems
- blogging tips
- on site marketing
- usability
- site architecture (aligned w keyword profile)
- temporal & seasonal promotions
- original compelling editorial & useful tools
- place additional link weight on key pages
- on page SEO strategies
- websites
- link marketing

- web directories

- niche
- industry associations
- local directories
- general
- understanding markets
- linkbait

- bookmarks
- encourage sharing and bookmarking on your site
- social bookmarking sites
- syndication
- paid ads
- blog reviews
- sponsorships
- websites
- newsletters
- events
- non profit organizations
- independant link buys
- link networks
- affiliate programs
- monetization
- ads
- affiliate programs
- direct ad sales
- network
- sales
- products or services
- subscription vs one time fee
- payment processors
- indirect revenues
- consulting
- speaking
- equity stakes in companies
- influencing markets