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Tools to help you build and market your website.

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Overview
Overview of site contents. Includes site map, glossary, and quick start checklist.
SEO
Contains information about keywords, on page SEO, link building, and social interaction.
PPC
Tips on how to buy traffic from search engines.
Tracking
Learn how to track your success with organic SEO and PPC ads. Includes information about web analytics.
Credibility
Creating a credible website is core to being linkworthy and selling to customers.
Monetization
Learn how to make money from your websites.
Audio & Video
Links to useful audio and video information. We will create new SEO videos every month.
Interviews
Exclusive member only interviews.
Discounts
Coupons and offers to help you save money promoting your websites.
Site Map
View all our training modules linked to on one page.




Google Algorithm Updates

There are a number of algorithm update logs available online.

We don't aim to be the most comprehensive, but rather to highlight some of the more important changes in terms of their impact on the field of SEO. Some of the larger & more impactful updates are in bold.

2003

Florida Update: November 16th ... this is when SEO first got complex enough to where some people started needing the help of external experts. Google rolled out this huge update while they were still powering Yahoo! Search & before Yahoo! switched to their own in-house search algorithm.

2005

  • Nofollow launched: January 18th ... Google would later shift the purpose of this tag from fighting blog comment spam to something which should be required on any paid links
  • Search personalization: June 28th ... websites you visit regularly may be ranked higher in the search results. later on Google would further enhance personalization by increasingly localizing the search results, both within a particular country and down to the city level. in 2014 Google even started going more granular like down to the neighborhood level in some larger cities.

2007

Universal Search: May 16th ... Google mixes in YouTube, news & other vertical search types into their core index. later they add their knowledge graph and a variety of paid-only verticals in areas like hotel search, flight search, financial products, product/shopping search.

2008

Google Suggest: August 25th ... this auto-completes user search queries after they start typing their search query, which attempts to drive them down well worn paths, further minimizing traffic sent to misspellings and some lesser searched for longtail phrases. 

2009 

Vince Update: February 20th ... this is where we started the whole "brand, brand, brand" stuff. note this happened *after* the financial crisis, when Google's revenue growth stagnated & Google share prices plunged. March of 2009 was the bottom of the stock market plunge, when congress pushed FASB to allow for widespread accounting games by relaxing mark-to-market requirements.

2010 

Google Instant: September 8th ... made Google suggest the default search behavior.

2011

  • Panda Update 1.0: Feb. 24, 2011, impacts 12% of queries, US & English only.
  • Panda Update 2.0: April 11, 2011 (about 7 weeks later) impacted about 2% of queries, incorporated user block signal, hit eHow & was rolled out internationally in the English language.
  • Panda Update 2.1: May 10, 2011 (about 4 weeks later)
  • Panda Update 2.2: June 16, 2011 (about 5 weeks later) allegedly improved scraper detection (though Google has still asked for help on this front)
  • Panda Update 2.3: July 23, 2011 (about 5 weeks later)
  • Panda Update 2.4: August 12, 2011 (about 3 weeks later) rolled out to foreign languages with the exception of Chinese, Japanese, and Korean. impacted 6% to 9% of search queries.
    • Google analytics changes (that further obfuscated some data)
      • July 28th - Google blended image traffic in core search traffic by default. Previously they were seen as separate traffic sources.
      • August 11th - changed session handling, which increased visit counts while offsetting that with lowering time on site metrics, higher bounce rates, and such.
  • August 24th: (about 2 weeks later) not an official update, but a number of folks here that were using the subdomain work-around for a few weeks to a month or so saw their sites whacked on the 24th.
  • Panda Update 2.5: September 28, 2011 (about 10 weeks since August 12 update)
  • Panda 2.6/3.0: November 18th, 2011
  • Panda 3.1: December 13th & Panda 3.2 December 19th (smaller/minor updates)

2012

2013

2014

2015

2016

  • January ~ 8th - 11th: update to the core ranking algorithm
  • Feb 23: Google shifted from showing up to 8 right rail textads & up to 3 top ad units to showing no right rail ads (unless they are shopping ads) and showing up to 4 ad units at the top of the search results. Around the same time Google announced they were shutting down their Google Compare / Google Advisor vertical shopping comparison service which operated in markets like credit cards, mortgage rates and insurance. A couple days later Google added more whitespace between the search results to further push the organic results below the fold.
  • March 3, 14 & 21: adjustments which appear to be related to phantom updates (thus related to search quality / Panda).
  • May 11: mobile friendly update 2.0 now live.
  • July 26: broad roll out of Google AdWords expanded text ads, which further displace organic results by pushing them below the fold on more devices.
  • ...

2017

Other Algorithm Update Lists

Here are a few third party algorithm update lists & tools...

Search Flux Monitors

These are tools which use a seed set of keywords and compare today's search results against yesterday's results & then compare how much the recent change has been against the typical daily churn.

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