SEO Tools
Tools to help you build and market your website.

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Overview
Overview of site contents. Includes site map, glossary, and quick start checklist.
SEO
Contains information about keywords, on page SEO, link building, and social interaction.
PPC
Tips on how to buy traffic from search engines.
Tracking
Learn how to track your success with organic SEO and PPC ads. Includes information about web analytics.
Credibility
Creating a credible website is core to being linkworthy and selling to customers.
Monetization
Learn how to make money from your websites.
Audio & Video
Links to useful audio and video information. We will create new SEO videos every month.
Interviews
Exclusive member only interviews.
Discounts
Coupons and offers to help you save money promoting your websites.
Site Map
View all our training modules linked to on one page.




Web Analytics Tools

Overview: These free and paid tools allow you to track what keywords are sending you traffic, what keywords are profitable, and what keywords lose money. As soon as you start tracking results your campaigns get more efficient because you start focusing on the results.

Tracking where you already rank does not alert you to potential areas of opportunity that you have not yet focused on, but if you track conversions you know what those keywords are worth, and it is easier to rank for keywords related to words you already rank well for than it is to rank for a whole new basket of keywords.

At the bottom of this page is a free video about using web analytics tools.

Free Analytics Tools

These tend to be limited in feature set and give themselves sitewide links on your site, or require you to trust giving a major search engine like Google virtually all your marketing data.

  • Google Analytics - powerful full featured analytics tool. Even allows you to track your ROI by keyword for each AdWords ad position. Google AdWords also has internal split testing and conversion tracking software & offers data integration with Google AdSense that you can't get with any other web analytics tool, though keyword (not provided) has made it harder to close the loop on the keyword-level even if you still have great page-level data.
  • Google Website Optimizer - allows you to A/B split test landing pages and track how well Google AdWords traffic converts.
  • Piwik - realtime open source web analytics program
  • Open Web Analytics - similar to Piwik, but more lightweight. Also comes with the ability to record the browser screen on user's sessions so you can see if people are getting stuck on a particular part of the page.
  • Site Meter - starts off as free, but charges for advanced features
  • Stat Counter - starts off as free, but charges for advanced features and bandwith usage.
  • Webalizer - default log analyzer on many servers.
  • Analog - default log analyzer on many servers.
  • Awstats - another popular default log analyzer on many servers.
  • Prosper 202 - free self-hosted analytics tool for affiliates & direct marketers leveraging pay per click advertising. They also have a paid "PRO" self-hosted tier and a monthly hosted subscription service.

Cheap Paid Analytics Tools

  • Clicky - cheap web based tool similar to Google Analytics. A few less features, but you get realtime data and are not giving all your data to Google either. Also offers a cheap white label analytics package convenient for SEO firms looking to add another revenue stream to their businesses. They provide user IP address features and allow you to have dozens of sites in a single account for a quite reasonable rate.
  • Mint - affordable downloadable analytics program that you set up on your own server. Unlike most other paid analytics programs in Mint does not track conversions. This software hasn't been updated in years though.
  • WordTracker's Strategizer - helps bucket data from Google Analytics into groups to help you spot opportunities to grow your organic search footprint
  • Adblock Analytics - see what percent of your visitors are using an ad blocker.
  • Screaming Frog - while most of the above tools are web-based interfaces, this is desktop software for analyzing server log files.

Affordable Business Analytics Tools

SEO Update Tracking

General Search Marketshare Stats

Usability Feedback

Expensive / Enterprise Premium Tools

Background Information on Web Analytics

If you need more background on analytics try the free 44 minute video by Avinash Kaushik.

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