SEO Tools > Analytics Tools

Web Analytics Tools

Overview: These free and paid tools allow you to track what keywords are sending you traffic, what keywords are profitable, and what keywords lose money. As soon as you start tracking results your campaigns get more efficient because you start focusing on the results.

Tracking where you already rank does not alert you to potential areas of opportunity that you have not yet focused on, but if you track conversions you know what those keywords are worth, and it is easier to rank for keywords related to words you already rank well for than it is to rank for a whole new basket of keywords.

At the bottom of this page is a free video about using web analytics tools.

Free Analytics Tools

These tend to be limited in feature set and give themselves sitewide links on your site, or require you to trust giving a major search engine like Google virtually all your marketing data.

Cheap Paid Analytics Tools

  • Clicky - cheap web based tool similar to Google Analytics. A few less features, but you are not giving all your data to Google either. Also offers a cheap white label analytics package convenient for SEO firms looking to add another revenue stream to their businesses.
  • Mint - affordable downloadable analytics program that you set up on your own server. Unlike most other paid analytics programs in Mint does not track conversions.

Affordable Business Analytics Tools

  • ClickTracks - Downloadable software and hosted options. Starting at $99 a month.
  • Indextools - Starts at $50 a month.
  • Weblog Expert - Downloadable log analyzer. Starts at $75.

Expensive / Premium Tools

Background Information on Web Analytics

If you need more background on analytics try the free 44 minute video by Avinash Kaushik.

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