SEO Tools
Tools to help you build and market your website.

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Overview of site contents. Includes site map, glossary, and quick start checklist.
Contains information about keywords, on page SEO, link building, and social interaction.
Tips on how to buy traffic from search engines.
Learn how to track your success with organic SEO and PPC ads. Includes information about web analytics.
Creating a credible website is core to being linkworthy and selling to customers.
Learn how to make money from your websites.
Audio & Video
Links to useful audio and video information. We will create new SEO videos every month.
Exclusive member only interviews.
Coupons and offers to help you save money promoting your websites.
Site Map
View all our training modules linked to on one page.

SEO Tools > PPC Tools

Pay Per Click Advertising & Marketing Tools, Coupons, & Reviews

Overview: These are the best affordable competitive analysis tools, and other free tools to help you get more out of your PPC marketing campaigns. Watch our free introduction video to learn more about cost per click advertising programs offered by major search engines.

Paid Competitive Research Tools

  • SEMRush - competitive research tool covering both AdWords & organic search results, adding data like keyword value and keyword volume to ranking data. In addition to tracking Google's global search results, they also track Bing & about a dozen different regional / country specific Google result sets. Full SEM Rush review here & we also secured a free 2-week trial code you can use here.
  • KeyCompete - shows keywords that competitors are buying
  • Keyword Spy - similar to KeyCompete
  • SEMPhonic - tracks keyword rankings and provides competitive reporting
  • SpyFu - shows terms that competitors are buying or ranking for in the organic search results.
  • Trellian Competitive Intelligence - shows keywords that competitors rank for and keywords that send them significant traffic.

Budget Estimation Tools

  • Google Traffic Estimator - estimates the number of Google AdWords ad clicks and bid prices for the top ad position. This tool offers quite rough estimates, but should be decent at estimating relative search volume and ad budget requirements.
  • CPC ROI Calculator & CPM ROAS Calculator - estimates how much you can profitably pay for your ads

Bulk Keyword Editing Tools

  • Google AdWords Editor - Downloadable software for Windows and Mac that allows you to download and edit your AdWords ads. Also has an automated keyword grouper
  • Bing Ads Editor - similar to Google's AdWords Editor tool.
  • Keyword List Generator - allows you to quickly create large lists of keyword phrases using keywords and modifiers
  • Keyword List Cleaner - allows you to quickly create a functional keyword list from most any publicly available keyword source try it now
  • Keyword Misspelling Generator - allows you to generate various misspellings of a keyword or phrase to match common typing errors. Useful for creating keyword lists around your most important keywords to bid on.
  • Keyword wrapper - wrap your adds in exact and/or phrase match. See also our negative keyword wrapper.
  • Big 3 generator - create ads to upload to AdWords, adCenter, and Yahoo! Search Marketing at the same time.
  • Optmyzer - a solid AdWords management tool
  • Keyword Machine - bulk generator with many geo-local & other list type driven features baked in
  • TenScores - ad quality score optimization tool

Bid Management Tools

I have not used all of these, but here are some of the more popular PPC bid management tools on the market, which allow you to bid based on rulesets or tie your bids to conversion metrics.

Other Handy Pay Per Click Testing Tools

  • A/B Split Test Calculator - makes it easy to test the probably of the accuracy of results from an A/B split test
  • AdComparator - multivariable advertisement analysis using the Taguchi Method
  • Adskills - provides an online training program for all forms of online advertising

Tools Offered by Search Engines

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Gain a Competitive Advantage Today

Your top competitors have been investing into their marketing strategy for years.

Now you can know exactly where they rank, pick off their best keywords, and track new opportunities as they emerge.

Explore the ranking profile of your competitors in Google and Bing today using SEMrush.

Enter a competing URL below to quickly gain access to their organic & paid search performance history - for free.

See where they rank & beat them!

  • Comprehensive competitive data: research performance across organic search, AdWords, Bing ads, video, display ads, and more.
  • Compare Across Channels: use someone's AdWords strategy to drive your SEO growth, or use their SEO strategy to invest in paid search.
  • Global footprint: Tracks Google results for 120+ million keywords in many languages across 28 markets
  • Historical performance data: going all the way back to last decade, before Panda and Penguin existed, so you can look for historical penalties and other potential ranking issues.
  • Risk-free: Free trial & low monthly price.
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