Free & Paid Search Engine Rank Checkers
Overview: These free and paid tools allow you to track where your websites rank in the search results for important keywords, and track those trends versus competing sites and/or against your own marketing efforts to better understand the effectiveness of your marketing.
Free Ranking Checkers
- Rank Checker - our free and fast Firefox extension which you can use to track your rankings over time.
Google Rank Checker Tools
These tools do not use the Google API, especially because Google rendered their API useless.
- SERPTrends - offers rank tracking extensions for Mozilla Firefox & Google Chrome.
- Free Monitor from Google - downloadable tool from CleverStats which monitors website rankings
Paid Rank Checking Tools
Tracking where you already rank does not alert you to potential areas of opportunity that you have not yet focused on, but it is easier to rank for keywords related to words you already rank well for than it is to rank for a whole new basket of keywords.
- Advanced Web Ranking - downloadable software from $99 per year, or in combination with Advanced Link Manager for $149. Their downloadable desktop tool is quite advanced with many different data views. They also offer a cloud-based tracking service. This is our favorite paid rank checking tool.
- Accurate Monitor for Search Engines - downloadable software from €99. Also has a lifetime license plan.
- Agent Web Ranking - downloadable software from $150 per year.
- Authority Labs - a web-based rank tracking tool.
- Rank Tracker - downloadable software for a $89 6-month license.
- SERPs.com - a web-based ranking tool similar to Authority Labs.
- Wincher - free weekly or paid daily Google rank checking.
- there are a number of newer cloud-based rank monitors like SEO Rank Monitor, Rankinity, Topvisor & Rank Ranger. AWR also has a cloud version.
Numerous popular competitive research tools also include a rank tracking feature as part of their services.
Install a Rank Checker on Your Own Web Server
This zip file can be unzipped and installed on any web server which is PHP enabled. It includes a basic rank checker, an advanced rank cheker, a multi-keyword rank checker, a multi-domain rank checker, and a few other goodies. As Google updates their search results it may break these files...but fixing them should only take a couple minutes for a freelance PHP programmer.Our self-hosted script has been discontinued, however you can find one for ~ $20 at Scriptalicious.
SERP Volatility Trackers
These tools track search results daily for thousands of keywords to track how much the search results have changed over the past day & how that change has compared against previous periods, making them helpful for determining if traffic shifts might be related to broader algorithmic changes, rather than something tied specifically to your site or web analytics implementation.
- Mozcast - one of the more popular flux monitor tools. Contains metrics for SERP diversity and domain name related measurements. They also show some of the current layout shifts being tested here.
- AdvancedWebRanking - overlay launched in 2014. offers US, UK & DE information. They also offer a CTR curve.
- RankRanger has both a SERP flux tracker and a SERP feature tracker
- Ayima Pulse
- Accuranker Grump
From the Engines
- Google Webmaster Central - allows you to sign up for Google Sitemaps, shows some crawling errors, and a more complete view of your backlinks. Also shows keywords you rank well for and keywords that send you the most traffic.
- Bing Webmaster Tools - similar to Google's offering, but it also allows you to pull link data from competing websites.
- analytics tools - shows keywords that you already rank well for that drive traffic to your site
- keyword research tools - research new keywords to rank for
- competitive research tools - these tools will show you keywords sending traffic to competing websites
Know Any Other Tools Worth Suggesting?
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