SEO Tools
Tools to help you build and market your website.

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Overview
Overview of site contents. Includes site map, glossary, and quick start checklist.
SEO
Contains information about keywords, on page SEO, link building, and social interaction.
PPC
Tips on how to buy traffic from search engines.
Tracking
Learn how to track your success with organic SEO and PPC ads. Includes information about web analytics.
Credibility
Creating a credible website is core to being linkworthy and selling to customers.
Monetization
Learn how to make money from your websites.
Audio & Video
Links to useful audio and video information. We will create new SEO videos every month.
Interviews
Exclusive member only interviews.
Discounts
Coupons and offers to help you save money promoting your websites.
Site Map
View all our training modules linked to on one page.




Microsoft Bing Ads & Google AdWords Pay Per Click Advertising Coupons

Save Over $100 In The Next 5 Minutes

  • Bing Ads.
    Bing Ads:
    get a free Bing coupon today to run PPC advertisements on Bing and Yahoo! Search.
  • AdWords Logo.
    Google AdWords: You can get a free $75 AdWords coupon here or here. A couple options linked, as some of their coupon offers expire over time & we update this page periodically. See below for localized coupons.
  • Additional opportunities for obtaining AdWords coupon codes:
    • You can contact Google support online here or call AdWords support at 877-906-7955 and ask for coupons.
    • The Google Partners Program also offers coupons to consultants managing AdWords accounts.
    • Web hosts, financial institutions & other B2B companies may have exclusive promotions for their customers. Check to see if your web host has any custom offers.
    • Google Grants offer non-profits up to $10,000 in free AdWords advertising each month.

Why do Advertisers Spend Billions on Paid Search?

Search ads are easy to target, track, and measure - which make them extraordinarily profitable. Advertisers keep buying more PPC ads because they work, which is why search marketing has grown from $108.5 million to a $16.1 billion industry in about a decade. (Those numbers are US-only, and Google gets over half of their ad revenues from international markets).

The growth has only continued since 2011, with Google recording over $60 billion in revenues in 2014.

With the above coupons you get to enter the paid search market using free money.

The Dirty Secret of Paid Search Ads

Many affiliate marketers tell you that you need to register at every search engine in the world such that they can get commission from you as you burn your ad budget on low quality traffic.

But the truth is that for most of the world (outside of a few countries like China, South Korea & Russia) there are only 3 search-related companies you must buy traffic from: Microsoft, Yahoo!, and Google.

Each of these search services has abundant high quality traffic sources

  1. Google is the most widely known & most widely used search engine. They own the Google Chrome web browser, bundle Google services in the Android mobile operating system, and pay to be the default search provider on the Opera web browser and on Apple devices like iPhones and iPads. They also power the search ads on sites like Ask.com & Earthlink, in addition to owning YouTube and delivering ads on many newspapers and ecommerce sites.
  2. Microsoft owns Internet Explorer, the default web browser and Windows, the default computer operating system. Microsoft promotes Bing in Internet Explorer & Microsoft Edge browsers, as well as in Windows 10. Bing Ads appear on Bing search results, as well as on Yahoo! Search results and AOL search results.
  3. Yahoo! is the leading web portal with the most traffic. People using their email addresses or other services often conduct searches at Yahoo! Search while on the site. Yahoo! also paid Mozilla to be the default search partner in the Firefox web browser for a decade.

Since Yahoo! Search outsourced their algorithmic search results to Bing and PPC search ads to Bing Ads (formerly known as Microsoft adCenter), you only need to buy search ads on 2 platforms to reach about 90% of searchers.

Only the Big 3 Search Engines Matter

Are there other PPC networks? Yes. But most of them do not have a large clean source of traffic. Have you ever performed a search on the smaller search ad networks like Miva, Looksmart, SearchFeed, GoClick, ABC Search, Search123, or 7Search? Most web users probably have not. In fact, here is a graph of search share in the United States from HitWise:

Notice how 96.51% of search queries were consolidated amongst the top 4 search engines. Google syndicates ads to Ask.com & Microsoft's ads are syndicated to Yahoo!, so you really only need to buy in on 2 engines to access over 90% of US based search queries!

In the half-decade since the above image was created, search query volume has only become more consolidated, which is why:

  • FindWhat & Espotting merged, rebranded into Miva, then were sold off with the rest of Miva's media division to AdKnowledge for only $11.6 million. Before Google went public, FindWhat by itself was worth $350 million.
  • ValueClick announced divestiture of Search123 for a non-material amount
  • GoClick redirects to Marchex. Marchex is primarily focused on call tracking & local lead solutions. Marchex also sold off their domain portfolio, which included some names they paid $164 million for, to domain registrar GoDaddy for $28 million.
  • Looksmart's stock traded below $1 a share, when on a reverse split adjusted basis their stock peaked out at over $200 a share. They merged with a Greek shipping company.
  • ABCSearch.com no longer resolves & in 2009 rebranded as Advertise.com
  • Searchfeed.com no longer resolves
  • Other newer consumer web search companies like Cuil, Wikia Search & Blekko have quickly came and went.
  • Among the newer search services only DuckDuckGo appears to have staying power, but they syndicate ads from Google and Microsoft.
  • etc etc etc

What About New Search Engines?

While the second and third tier search players have fallen off, most new general purpose web search engines which have been launched (like Blekko or DuckDuckGo) syndicate ads from either Google or Microsoft.

In addition to working with Microsoft to power their desktop search ads, Yahoo! is selling some of their own search ads via Gemini.

Current Yahoo! Gemini coupon codes:

  • The promo code YAHOOADS offers advertisers a free $50 credit.
  • The promo code ADSHOP offers advertisers a free $50 credit.
  • The promo code WELCOME offers advertisers a free $25 credit.

Originally Gemini was mobile only & mobile clicks are typically not worth as much as desktop clicks due to major conversion issues on mobile devices. However, when Yahoo! reneg otiated the search deal with Bing in 2015, they created a carve out in the deal which allows Yahoo! to sell their own desktop search ads on up to 49% of their search results.

Bing highlights their relative click volume within the YB network here (note some variations are expected due to seasonality).

It is worth mentioning mobile clicks are valued much lower than desktop clicks due to a higher incidence of accidental clicks and how much harder it is to perform many forms of conversion on a mobile device than on a tablet or desktop computer. Google tried to prop up mobile click prices by rolling out "Enhanced Campaigns," but ultimately they failed to drive mobile click prices higher for years. Here's a recording of a beligerent AdWords "support" person who was angry at a "stupid" advertiser for upgrading to Enhanced campaigns early without talking to his Google Account Manager.

Social media sites like Facebook, Twitter, LinkedIn & Pinterest have risen as popular destinations with a large stream of traffic, but in most cases those channels tend to be more aligned with either top of funnel awareness/branding or retargeting/remarketing rather than being high intent channels where an advertiser can insert themselves into the value chain near the end point of the transaction (like they can with search ads). It is also worth mentioning the search ad networks also have display ad features which allow remarketing on their networks.

While clicks on social platforms and mobile devices often tend to have a somewhat limited value, one of the highest intent traffic streams outside of search engines is on Amazon.com. In fact, even Eric Schmidt stated Amazon is Google's biggest competitor:

Our biggest search competitor is Amazon. People don’t think of Amazon as search, but if you are looking for something to buy, you are more often than not looking for it on Amazon

Here is a $50 Amazon.com ad coupon, which is also linked to below.

Coupon Codes You Can Use Today to Save Money

These coupons are only good for new customers.

  • Bing Ads.
    Bing Ads:
    get a free Bing coupon today to run PPC advertisements on Bing and Yahoo! Search.
  • AdWords Logo.
    Google AdWords:
    • You can get a free $75 AdWords coupon here (or here or here or here) ... many options linked, as some of their coupon offers expire over time & we update this page periodically. The Google Partners Program also offers coupons to consultants managing AdWords accounts.

  • Yahoo! Gemini:
    • Click here to set up your Yahoo! Gemini advertiser account. Enter the code YAHOOADS to get a free $50 bonus. In addition to running high-intent search ads, you can run other Yahoo! ad units like the native stream ads running on their homepage & retargeted ads.

  • Amazon Product Ads

Gain a Competitive Advantage Today

Your top competitors have been investing into their marketing strategy for years.

Now you can know exactly where they rank, pick off their best keywords, and track new opportunities as they emerge.

Explore the ranking profile of your competitors in Google and Bing today using SEMrush.

Enter a competing URL below to quickly gain access to their organic & paid search performance history - for free.

See where they rank & beat them!

  • Comprehensive competitive data: research performance across organic search, AdWords, Bing ads, video, display ads, and more.
  • Compare Across Channels: use someone's AdWords strategy to drive your SEO growth, or use their SEO strategy to invest in paid search.
  • Global footprint: Tracks Google results for 120+ million keywords in many languages across 28 markets
  • Historical performance data: going all the way back to last decade, before Panda and Penguin existed, so you can look for historical penalties and other potential ranking issues.
  • Risk-free: Free trial & low monthly price.
Your competitors, are researching your site

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