SEO Tools
Tools to help you build and market your website.

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Overview of site contents. Includes site map, glossary, and quick start checklist.
Contains information about keywords, on page SEO, link building, and social interaction.
Tips on how to buy traffic from search engines.
Learn how to track your success with organic SEO and PPC ads. Includes information about web analytics.
Creating a credible website is core to being linkworthy and selling to customers.
Learn how to make money from your websites.
Audio & Video
Links to useful audio and video information. We will create new SEO videos every month.
Exclusive member only interviews.
Coupons and offers to help you save money promoting your websites.
Site Map
View all our training modules linked to on one page.

SEO Toolbar Updates

50% ahrefs discount.

Thank You for Updating!

New in 1.1.25 ... 1.2.3 ...

  • Updated internal rank checker for Google SERP changes
  • Added ahrefs link data to toolbar. This data includes unique linking domains pointing into a website & the unique linking domains pointing into a specific web page.
    • ahref's includes both a propreitary link database (like Majestic SEO & OpenSiteExplorer) and a competitive research tool (like SEMRush).
    • For a limited time ahrefs is offering our users a 50% off discount on their first month of trying out their tool.
    • Want to learn more about ahrefs? Read our full Ahrefs review here.
  • Added support for Firefox 10 through 34

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Money Saving Offers

Free Google AdWords & Bing Ads Coupons

Build your SEO strategy on a foundation of real market data using paid search. The following coupons allow you to get $100 of free search clicks in 5 minutes.

Use SEMrush to Boost Your SEO Profits

Competitive research tools can help you find a baseline for what to do & where to enter a market. Before spending a dime on SEO (or even buying a domain name for a project), it is always worth putting in the time to get a quick lay of the land & learn from your existing competitors.

  • Seeing which keywords are most valuable can help you figure out which areas to invest the most in.
  • Seeing where existing competitors are strong can help you find strategies worth emulating. While researching their performance, it may help you find new pockets of opportunities & keyword themes which didn't show up in your initial keyword research.
  • Seeing where competitors are weak can help you build a strategy to differentiate your approach.

Enter a competing URL in the above search box & you will quickly see where your competitors are succeeding, where they are failing & get insights on how to beat them. SEMrush offers:

  • granular data across the global Bing & Google databases, along with over 2-dozen regional localized country-specific Google databases (Argentina, Australia, Belgium, Brazil, Canada, Denmark, Finland, France, Germany, Hungary, Japan, Hong Kong, India, Ireland, Israel, Italy, Mexico, Netherlands, Norway, Poland, Russia, Singapore, Spain, Sweden, Switzerland, Turkey, United Kingdom, United States)
  • search volume & ad bid price estimates by keyword (which, when combined, function as an estimate of keyword value) for over 120,000,000 words
  • keyword data by site or by page across 74,000,000 domain names
  • the ability to look up related keywords
  • the ability to directly compare domains against one another to see relative strength
  • the ability to compare organic search results versus paid search ads to leverage data from one source into the other channel
  • the ability to look up sites which have a similar ranking footprint as an existing competitor to uncover new areas & opportunities
  • historical performance data, which can be helpful in determining if the site has had manual penalties or algorithmic ranking filters applied against it
  • a broad array of new features like tracking video ads, display ads, PLAs, backlinks, etc.

While their tool is a paid service, the above search box still allows you to get a great sampling of their data for free. SEMrush is easily our favorite competitive research tool. We like their tool so much we also license their data to offer our paying subscribers a competitive research tool powered by their database.

SEO Toolbar Installation Issues

Left Aligned With No Buttons

Having issues getting the SEO Toolbar to work? The most common issue users run into is a need to restore defaults (as sometimes they are not set up on install, or during updates). If you have this problem it will look something like the following image (with all the lines left aligned and no buttons displayed)

To fix that issue (by restoreing default sets) you need to click up top in Firefox (above the address bar), then click on customize.

That will open up a window which has a button at the bottom named "restore default set." Click on that and the toolbar should work.

Toolbar Too Wide?

Does your toolbar run long horizontally? once you go into the customize option (pictured above) you can decrease its width 2 ways

  1. At the bottom of the customize menu make sure it is set to "icons" rather than "text and icons."
  2. If there are particular buttons you do not use much you can remove them from the toolbar.

The other issue some people have is that they accidentally turn it off and forget how to turn it back on. The on/off options are in the dropdown menu that appears when you click on the SEO Book logo.

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Gain Your Competitive Advantage Today

"PBS used SEOBook for a series of search engine optimizations trainings, and we would highly recommend Aaron Wall and his team "- Kevin Dando, Director of Education and Online Communications, PBS

Want more great SEO tools and SEO insights? Subscribe to our SEO training program to get the following premium SEO tools

Does your site have structural issues hurting your SEO progress? With the Website Health Checker Tool you will be able to research through many potential issues - in under a minute!

With the Competitive Research Tool you will learn

  • what profitable keywords competitors are ranking for
  • with an estimate of how much each ranking is worth
  • the top keywords your site ranks for
  • how much potential additional traffic you could get by improving those rankings
  • the value of that traffic
  • (and all kinds of other great data...I could write for hours about this tool!)
  • here is a quick member walk through video of this tool to give you an idea of how powerful it is!

With the Duplicate Content Checker Tool you will be able to see if the content your writers submit is original or plagiarized from other online sources indexed by Google, potentially saving you thousands of dollars in legal fees and other issues. And you can also check to see who is copying your content without consent.

When you join the #1 SEO training program today, you will be immediately enrolled in the #1 SEO Community, where we share cutting edge tips we do not share with the general public. You gain the ability to interact directly with us, and learn from many of the smartest minds in the field of search, all for the low price of only $300 a month.


Join now or Begin the Tour.

Professional SEO Training


If you ever have any SEO questions, please consider joining our online SEO training program and community forums. We offer over 100 custom training modules. Each day we have a lively conversation discussing the latest happenings in search and online marketing. Here are some of our most recent threads:

Pay it Forward!

We have spent many thousands of dollars building and upgrading this program. The SEO Toolbar is more valuable than 99%+ of SEO software programs for sale, but we share it with webmasters around the globe free of charge. If you want to pay it forward and earn a bit of good karma today, consider donating to one of the following fine organizations:

Past Updates


New in 1.1.22 ... 1.1.24...

  • Added support for Firefox 9
  • Added support for Firefox 8
  • Added Blekko link data buttons to toolbar (to replace Yahoo!)
  • Removed references to the discontinued Yahoo! Site Explorer

New in 1.1.13 ... 1.1.21 ...

  • Updated Yahoo! link data
  • Added support for Firefox 5 (still works on later versions of FF4, but no longer supports FF3.6 or FF 4.0.1)
  • Added support for Firefox 6 & 7

New in 1.1.4 to 1.1.12 ...

  • Added Blekko Hostrank
  • Updated internal Rank Checker
  • Fixed site-age data grabber
  • Fixed "view source in tab" behavior
  • and many minor changes

New in 1.1 to 1.1.3 ...

  • link data from SEOmoz's Open Site Explorer added
  • directory links consolidated into a drop down menu called "dir" (to free up space to display more link data)
  • PageRank drop down now...
    • automatically pulls in the Google cache date
    • also links to a quick link to the Bing cache date

New in 1.0.18 ...

  • Updated internal Rank Checker with new features & for Google's new search results.
  • Modified other Google data grabbers to fit new search result format
  • Speed & coding improvements

New in 1.0.11 ... 1.0.17...

  • Updates to Delicious & StumbleUpon integration
  • Internal Rank Checker pulls from Bing API
  • Link to listings search added
  • Majestic SEO button added to active toolbar (in the past it was only available under the Information button or when comparing sites).
  • View source button moved from toolbar to become an option in the "Competition" menu.

New in 1.0.8 ... 1.0.10 ...

  • Now compatible with Firefox 3.5.
  • Updated internal Rank Checker to allow up to 100 characters in URLs and keywords.
  • Fixed minor issue with view-source button.

New in 1.0.7

  • Fixed issue with some URLs that had spaces in them.
  • Fixed issue with not pulling in all BOTW listings.

New in 1.0.6

  • Fixed "show ppc urls" function. Some users complained that urls are encoded non properly when there are UTF characters in them.
  • Added Google Ad Planner to competitive research tools list. Please note: if you see the 500 Internal error at Google, sign up for Ad Planner.
  • Added SEO Community RSS feed to new installs. If you want to see this feed in your toolbar you can either manually add it, or uninstall and reinstall the toolbar.

New in 1.0.4 & 1.0.5

  • Fixed issue with on/off working globally, rather than just on toolbar buttons.
  • Fixed a minor PageRank bug for some URLs that have a query string in them.

New in 1.0.3

  • Updated the SEO Toolbar's internal Rank Checker
    • Fixed bug where Yahoo! Search was not showing results in Yahoo! US for some users.
    • Fixed some internal optimization issues
    • Added delete warning (delete keyword, delete preset, delete schedule)
    • Changed "clear preset" dialog
    • When loading, old positions are loaded
    • Main window size is persistent
    • Fixed broken scheduler (well, the scheduler was actually working, but it had one interesting "feature" (can't remember why): it wasn't updating keyword positions if they were already checked the same day).
  • The Google Adwords Keyword Tool now receives URLs & keywords (in the past these did not pre-populate on this particular tool)
  • Added competitive research oriented "Show PPC links" near each PPC listing (and links to the Adwords Keyword Tool & SEM Rush). You can turn this feature on or off under the toolbar's "competition" tab.
  • Added affiliate links to BOTW and SEM Rush (to help subsidize the future costs of building and maintaining this tool, without making it any uglier, more intrusive, or less functional).

New in version 1.0.2...

  • The biggest user complaint with the first version of the SEO Toolbar was horizontal toolbar size/width. To help fix this issue the toolbar now defaults to showing logos only (rather than logos and text) and we replaced the fairly wide "SEO Toolbar" logo with one for "SEO Book" which saves the width of 3 characters.
  • Under the site info button we added website homepage PageRank. In the past we only showed page PageRank, but now we show both.
  • The site info button wasn't working when moved to foreign toolbars, but it does now.
  • We created this updates page :) and an advanced SEO Toolbar tips page.

General Usage Walkthrough Video

Basic Usage Tips

More usage tips on the download and overview page.

Advanced Usage Tips

Want more advanced tips? here you go. :)

Installation Issues

Having issues getting the SEO Toolbar to work? The most common issue users run into is a need to restore defaults (as sometimes they are not set up on install). To do that you need to click up top in Firefox (above the address bar), then click on customize. That will open up a window which has a button at the bottom named "restore default set." Click on that and the toolbar should work.

The other issue some people have is that they accidentally turn it off and forget how to turn it back on. The on/off options are in the dropdown menu that appears when you click on the SEO Book logo.

Other Useful Related Firefox Extensions and Goodies:

  • SEO for Firefox offers data similar to the SEO Toolbar, but in directly inline with the search results on Google and Yahoo! Search.
  • Rank Checker is well worth a look for tracking your rankings.
  • View a list of related useful extensions on our SEO extension page.

Gain a Competitive Advantage Today

Your top competitors have been investing into their marketing strategy for years.

Now you can know exactly where they rank, pick off their best keywords, and track new opportunities as they emerge.

Explore the ranking profile of your competitors in Google and Bing today using SEMrush.

Enter a competing URL below to quickly gain access to their organic & paid search performance history - for free.

See where they rank & beat them!

  • Comprehensive competitive data: research performance across organic search, AdWords, Bing ads, video, display ads, and more.
  • Compare Across Channels: use someone's AdWords strategy to drive your SEO growth, or use their SEO strategy to invest in paid search.
  • Global footprint: Tracks Google results for 120+ million keywords in many languages across 28 markets
  • Historical performance data: going all the way back to last decade, before Panda and Penguin existed, so you can look for historical penalties and other potential ranking issues.
  • Risk-free: Free trial & low monthly price.
Your competitors, are researching your site

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