SEO Tools
Tools to help you build and market your website.

Have a Question?

If you need feedback or have any burning questions please ask in the community forum so we can get them sorted out.

Overview of site contents. Includes site map, glossary, and quick start checklist.
Contains information about keywords, on page SEO, link building, and social interaction.
Tips on how to buy traffic from search engines.
Learn how to track your success with organic SEO and PPC ads. Includes information about web analytics.
Creating a credible website is core to being linkworthy and selling to customers.
Learn how to make money from your websites.
Audio & Video
Links to useful audio and video information. We will create new SEO videos every month.
Exclusive member only interviews.
Coupons and offers to help you save money promoting your websites.
Site Map
View all our training modules linked to on one page.

Google Toolbar Buttons


These buttons only work for the Google Toolbar. If you use Firefox, you may want to try my Firefox SEO Bookmarklets.

You might also like our Firefox SEO Extensions, including the SEO Toolbar.

Easy peasy 1 2 3sy to install. After you have Google Toolbar 4 just click any of the following links and the button is added to your toolbar in a flash.

Link Reputation / Link Popularity

Domain Age

On Page Content Analysis

Competitive Analysis

Blogs Link Search

Official Search Engine Blogs

SEO & Search Related Blogs

How to Make Your Own Buttons

  1. All you need is a URL and and an Icon image.
  2. Create an XML file called yourname.xml
  3. In that XML file use the following template
    <?xml version="1.0" encoding="utf-8"?>
    <custombuttons xmlns="">
    <title>Name of Button</title>
    What that button does or what the site is about.
    <site>URL of tool or homepage </site>
    <feed refresh-interval="900" refresh-onclick="true">feed location</feed>
    <icon mode="base64" type="image/x-icon">base 64 version of your icon - not needed but it looks nice to use.
  4. if you do not have a feed then you do not need the feed part. The feed refresh # is in seconds, and the refresh onclick ensures you have the most recent version of that feed when you click it.
  5. note that if you use & in your code you must do the code equivalent of it, which is &amp;
  6. The search and send functions can work with your tools or internal site search. If your internal site search is not that good then just use Google site level search, as in the above example.
  7. A favicon is the little icon you see in the browser address bar right before the address of the web page you are viewing.
    • How to create favicons
    • How to get a favicon from another site (assuming you are making a button for them)
      • Most good sites have a file called favicon.ico in their root. type in your address bar and the favicon should come up. If it does you can click on it and save it.
      • If you can't get the favicon to come up (ie it is showing you funky characters) you can do a screen grab of the Favicon from the address bar using software like SnagIt.
    • After you get your favicon you can convert it to base 64 by using this tool. Place that code between the <icon> </icon> parts of your toolbar button XML code.
  8. Link to your Google Toolbar XML file using the following format
  9. Here is an example link to add the SEO Book button.
  10. You can also largely automate the process for some sites, as noted by Google on this page.
  11. Google offers samples here and their official instructions are here.

SEO Book, these Toolbar Buttons, and this site are so not associated with or most of the other sites which the buttons link to, etc.

Other IE SEO Tools

  • Roboform - costs about $30. Keeps track of your passwords and fills in forms.
  • SnagIt - costs about $40. Screen capture software.

Gain a Competitive Advantage Today

Your top competitors have been investing into their marketing strategy for years.

Now you can know exactly where they rank, pick off their best keywords, and track new opportunities as they emerge.

Explore the ranking profile of your competitors in Google and Bing today using SEMrush.

Enter a competing URL below to quickly gain access to their organic & paid search performance history - for free.

See where they rank & beat them!

  • Comprehensive competitive data: research performance across organic search, AdWords, Bing ads, video, display ads, and more.
  • Compare Across Channels: use someone's AdWords strategy to drive your SEO growth, or use their SEO strategy to invest in paid search.
  • Global footprint: Tracks Google results for 120+ million keywords in many languages across 28 markets
  • Historical performance data: going all the way back to last decade, before Panda and Penguin existed, so you can look for historical penalties and other potential ranking issues.
  • Risk-free: Free trial & low monthly price.
Your competitors, are researching your site

Find New Opportunities Today