On Page Optimization & Site Analysis Tools

Overview: These tools help you compare the performance of different pages on a website & quickly analyze sitwide factors.

On-page Optimization

 

• Keyword Density Tool
• Page vs Page Comparison Tool
• Server Header Checker
• Rich snippet microdata cheat sheet
• OnPage.org
• A/B Rankings - paid tool offering rank tracking, longtail keyword research & split testing tools
• Robots.txt Primer - learn all about robots.txt files.
  • Robots.txt Generator - create a robots.txt file.
  • Robots.txt Analyzer - analyze your robots.txt file.

Sitewide Competitive Research

• SEM Rush
• SpyFu
• SearchMetrics
• Keyword Spy
• Sentinel

Site Crawlers & Broken Link Finders

• Xenu Link Sleuth - a website crawler tool
• Netpeak Spider - a Xenu alternative.
• Screaming Frog SEO Spider - similar to Xenu Link Sleuth with a lot more features. Free on smaller sites and has a paid premium version.
• SiteLiner - web-based crawl for find duplicate content & broken links
• Scrapebox - desktop-based web crawling software
• Deep Crawl - hosted crawling solution.
• 80 Legs - web-based crawling service
• Mozenda - web scraping software
• URL Profiler
• Sitebulb
• Most of the link analysis tools like Ahrefs, Majestic & OSE list broken inbound links and broken outbound links. Tools like GWMT also have a broken links section.

Duplication Detection

• Copyscape - allows you to find other sites using your content, or where user generated content on your site might be duplicated from other sites.
• TinEye - allows you to find other sites using your images. Google & Bing also offer search by image features.
• Siteliner - from the makers of Copyscape, highlights duplication across pages.
• Website Health Check - a quick and easy to use Firefox plugin looking for duplication of pages within the Google search index.

SEO Audit Tools

• Alexa
• Annie Cushing's SEO audit worksheets (on Google Docs here). She also has a template for sale here.
• SEO audit checklist templates by Aleyda Solis

Related Categories

• analytics tools - shows keywords that you already rank well for that drive traffic to your site
• keyword research tools - research new keywords to rank for
• competitive research tools - these tools will show you keywords sending traffic to competing websites

Know Any Other Tools Worth Suggesting?

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