Free Search Engine Optimization Software
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SEO for Firefox
SEO for Firefox - Import useful marketing data right into Google and Yahoo search results.
Browser Buttons and Bookmarks
Quick links and browser extensions which make it easy for you to access cool free SEO tools from anywhere on the web.
- Google Toolbar Buttons - Allows you to add quick links to SEO tools and RSS feeds to the Google toolbar. They only works with the new beta Internet Explorer version of the Google Toolbar.
- Firefox Bookmarks - Links to various useful free SEO tools that you can add to your Firefox bookmarks toolbar.
Search Marketing Conferences
It is hard to think of conferences as tools, but social networking is huge in this industry. Here is an industry conference calendar.
Keyword Research / Keyword Generation / Analysis
SEO Book Keyword Suggestion Tool
SEO Book Keyword Suggestion Tool - tool shows top keyword phrases from Overture. Also
- Links to other keyword research tools, including:
- Overture View Bid
- Google Suggest (popular Google search phrases)
- Search results from each of the major engines
- Google AdWords Keyword Sandbox Tool
- WordTracker
- Keyword Discovery
- The tool also links at various vertical databases, blog searches, and tagging systems to show you the top results from other information sources.
- grab the source code
Keyword Phrase List Generator
Keyword List Generator - allows you to quickly create large lists of keyword phrases using keywords and modifiers
- web based
- really fast
- makes generating a ton of keyword phrases for your PPC campaign quick and easy
- open source: grab the source code!
Keyword List Cleaner
Keyword List Cleaner - allows you to quickly create a functional keyword list from most any publicly available keyword source
- try it now
- web based
- really fast
- allows you to take unstructured keyword data and format it, making keyword lists alphanumeric, remove numbers, and remove any poorly targeted words or any phrase containing a poorly targeted word
- open source: grab the source code!
Keyword Misspelling Generator
Keyword Misspelling Generator - allows you to generate various misspellings of a keyword or phrase to match common typing errors. Useful for creating keyword lists around your most important keywords to bid on.
Google Suggest Scraper Tool
Google Suggest Tool - shows frequently search for phrases starting with the words and letters in your query.
Yahoo! Search Term Extraction Tool
Yahoo Term Extraction - delivers a list of most important keywords contained inside a piece of text.
Keyword Density Analyzer
Keyword Density Analysis Tool - finds common words and phrases on your site.
Free Meta Tag Generator
Meta Tag Generator - Free tips for creating your meta tag. Offers a javascript tool for generating xhtml compliant meta tags.
Link Analysis Tools
Back Link Analyzer
Back Link Analyzer - free Windows based downloadable software.
- downloadable software
- does link anchor text analysis
- fairly quick
- works with API's from Google & Yahoo!
- not open source yet, as I want to make it plug-in friendly first
Link Harvester
Link Harvester - allows you to deeply query the Yahoo! database and gives a good amount of link details.
- web based
- really fast
- makes sorting out duplicate links from the same site easy, which allows you to quickly and deeply query the Yahoo! backlink database.
- does not give anchor text
- gives breakdowns of .edu links and number of C block IP addresses, etc.
- open source: grab the source code!
Hub Finder
Hub Finder - finds topically related pages by looking at link co-citation. post about tool
- web based
- really fast
- makes finding hub pages easy
- open source: grab the source code!
Other Link Analysis Tools
- Reciprocal Link Checker - script to help you automate finding out if your reciprocal link partners are still linking back at your site.
- Link Suggest Tool - list of words and phrases like add URL, directory, ezine, etc. where you may be able to add links or buy ads.
- Link Popularity Comparison Tool - allows you to quickly and easily compare your link popularity scores to other websites.
SEO Competitive Research Analysis
Myriad Search
Myriad Search - makes finding authority pages easy
- web based
- really fast
- makes finding authority pages and cross comparing search results from all major search engines easy
- grab the source code
Competition Finder
Competition Finder - tool looks at how many competing pages there are in Google's index that have your desired keywords in their page title and anchor text.
Xinu
Free competitive analysis tool pulling in many data points, similar to SEO for Firefox.
Search Engine Saturation
Search Engine Saturation Tool - helps you compare how many pages you have in the search indexes compared against competing sites.
Page Comparison Tool
Page Comparison Tool - tool compares the page titles, meta information, and most common two and three word phrases between different pages.
Google Rank Checker Tools
These tools do not use the Google API. :(
- Basic Rank Checker - checks where your site ranks in Google for a specific keyword.
- Multiple Domain Keyword Ranking Checker - allows you to see where multiple domains rank for a particular keyword.
- Multiple Keyword Phrase Rank Checker - allows you to check where a page ranks in Google for multiple keywords.
- Google Advanced Keyword Rank Checker - allows you to look up your rank in Google in regional databases. Offers other advanced search criteria as well.
- Common Terms Keyword Rankings Tool - shows where your page ranks for it's most common terms.
- Page Text Rank Checker - tool allows you to check where your site ranks for each phrase or term occurring on the page.
General SEO Tools
Spider Tester Tool
Spider Test Tool - shows the page size, source code, meta tags, page title, textual copy of the page, keyword breakdown by density (including 2 and 3 word phrases), number of words, number of unique words, and outbound links on a page.
Other SEO Tools
These are SEO tools I use that I did not create which I find useful.
Browser Extensions & Bookmarks
I can't emphasize enough how useful these are.
- Google Toolbar Buttons - Allows you to add quick links to SEO tools and RSS feeds to the Google toolbar. They only works with the new beta Internet Explorer version of the Google Toolbar.
- Firefox Bookmarks - Links to various useful free SEO tools that you can add to your Firefox bookmarks toolbar.
Jim Boykin's Free Tools
- Top 10 analysis tool - shows how your site's age and backlinks compare to the top 10 ranked sites
- Strongest subpage tool - shows which internal pages of a site are the most powerful
Rank Checkers
- Digital Point's Keyword Ranking Tool - tracks your rankings in Google, Yahoo! and MSN. Makes it easy to look at historical records of rankings to help you evaluate algorithmic changes and effective SEO techniques you are using.
Keyword Research
- My keyword research tool links off to most any keyword research tool I find useful in its results.
Link Checker
- Xenu Link Sleuth - makes it fast and easy to find broken links on your site.
Google Sitemap Generator
- XML Sitemaps - makes free Google sitemaps for sites up to 500 pages in size. Sells a cheap and useful script to build sitemaps for larger site sizes.
From the Engines:
- Yahoo! Site Explorer - allows you to see what pages you have indexed as well as the backlinks to those pages
- Google Webmaster Central - allows you to sign up for Google Sitemaps, shows some crawling errors, and a more complete view of your backlinks.
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